Project:
Interactive Experience future developments. Used as a marketing tool, this
project would assist in developers in enticing their future and
In-depth
Analysis & Critique of Interactive Floor plans Part 1
Precedent
Total View Precedent Study: Interactive Floor Plans
After submitting my proposals, getting them reviewed,
then finally selecting the project I would accomplish. I chose “Interactive
Visualisations” which involves the intertwining mixture of interactivity, high
quality renders and a small amount of (BIM) Information.
Introduction
After selecting my project of choice, I commenced
research on interactive floor plans as a large component of my precedent studies.
I have sourced a company that have produced similar projects to what I would
like to accomplish in my graduation project.
Totalview is marketing company that uses the
combination floor plans and interior images to create a marketing tool solely
for the use of real estate companies. For any clients who are looking to
purchase house, and want to lightly skim around the place instead of actually
visiting.
Their motive is strongly and if anything very similar
to what I aspire to create. Although the main difference between my project and
Totalview is that they are marketing for houses that are already built, therefore
they rely on images of the interior of the house.
Instead I will be marketing for apartments that have
not been built yet; therefore I will be relying on 3D renders and
visualisations to create these images that will be intertwined with the floor
plans of the apartments.
Critique
Floor Plan Presentation
Although these black and white presentation floor plans
are easy and simple to read, from my perspective they feel very bold and flat.
Not as eye-catching or interesting to capture my own attention. It doesn’t have
enough potential to draw in the specified target market. I would instead,
create these plans to make them more pleasing and enticing to the eye.
Instead of Totalview’s presentation plan form of delivery;
I aim to create a floor plan including colours and textures, to give the
client/user a better idea, visually, of the apartment they are about to
purchase. By adding colour and texture to these floor plans it will give the
client a better and clearer understanding of the design style and space of the
apartments.
These floorplans are the key and central hub for the
Totalview Projects. They act as a menu for the interface that channel through
information that guides the user around the projects.
Totalview’s projects include black and white
presentation floor plans, which come highlighter green arrows hotspots, when these
are clicked, it will take you to a colour photograph of the section the green
hot spot arrow is pointing towards.
They include hotspots, which guide the user to images
of the apartments and very brief dimensions, also room tags that have the room
descriptions. To my own project as well as adding simple dimensions and room
names I would like to create brief summaries of room space and type of floor to
these plans, to make it more thorough and informational for clients to
overview.
I would like to adapt this style of the relationship
between floor plans and views of room from Totalview into my own project.
Although instead I would rather have texturized floor plans rather than simple
presentation plans. Also I would like to adopt the additional summarised
informational tabs from Totalview, of room naming and also dimensions.
Use of Flash
As you can see the web address bar, the company has
used flash to create this. The use of flash in the project is also something I
would like to re-create in my Graduation project, although, when clicking
through these tabs and hotspots there is very little animation of any form of
“interesting” movement, making it very dry form a design perspective. Basically
once a hotspot is clicked, a small blurry image expands from the spot and
enlargens to the screen, presenting the part of the house the “hotspot arrow”
is pointing towards.
This simple means of delivery is decent as meets the
basic requirements of presentation through interactive floor plans. I would
like to inherit the use this idea in my own project, but instead of creating an
image increasing from small to large from the hotspot, I would have it appear
softly, as I plan to present 360-degree visualisations, and having “movement”
when the image appears and disappears would cause too much movement, from my
perspective.
Hot Spots/ User Interface
The interface design for Totalview, is very easy and
simple to use. It was a breeze to guide myself through the project without
halting to any difficulties. I would like to adapt the simple interface design
presented by Totalview.
Instead of having the first image of my project to be
a floor plan, instead it could either be 3D model or a menu interface, where
the user will be able to skim through the options and select the one they are
after. I wanted the first page presented to be a 3D external image of the whole
apartment building. From there, it will present options of the different levels
of the apartments. Then it will take them to the selected floor plan. From
which there they can translate what they apartment space as well as colour
schemes and design.
On each of the floor plans are organised scatters of
“fluoro green” hotspots circles with a small black arrow in the centre of each
one. From there, once you select one of the green hot spots it will take you to
a photograph of the exact position the arrow was pointing towards on the floor
plan.
As critical as I can be, I extremely dislike the
choice of green and the shape of the hotspots. They indeed very eye-catching,
which help the client, guide their way through the project, but it is very
un-enticing. I would like to stray away from the use of fluoro
The process of way finding through my project is
similar to Google Maps and Street View. As you have the floor plan, which is
“Google Maps”, then you have the option of clicking the hotspot, which like
“street view” the client will have the ability to glide their way through the
360-degree panoramic images.
Hotspot Outputs: Images
Obviously as stated before, I don’t plan on attaching
images to my hotspots, like Totalview have done, as my sole goal is to create
an interactive project that assists clients in viewing apartments, enhancing
the sense of space and also the style of each apartment, before they are built.
One thing I did not like about this was that it was just a simple still image
rather than a panoramic image which the user could have the ability to pan
through, which I am hoping to accomplish with my own project.
Conclusion
Overall what I liked from this project was: The use of
flash, Floor plan corresponding with the images and the simple means of way
finding your way through this interactive display.
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